The Top Content Marketing Strategies and How to Make Them Work for You
In the competitive global market, companies are being required to do more to stay relevant and get the word out about their product. Combine this with an increasingly savvy and informed consumer and you’ll find that techniques like content marketing are more and more necessary to success.
What is Content Marketing?
Content marketing is actually a very simple idea – its all about providing quality, original content to customers. Good content marketing gets shared on Twitter, Facebook, Tumblr and other social networks, giving companies exposure and raising the value of their brand. This is not a new idea – John Deere launched a magazine for farmers in 1895 that did exactly that – but its more important than ever in the internet age, where the right kind of content can rocket your company to the top and the wrong kind can sink it, and quickly.
Google’s Panda and Penguin Updates
One of the reasons that quality content is so important is that Google’s Panda and Penguin updates have made it harder to game the system. Google’s new algorithms can better detect link spam, copied content, poor grammar and spelling and poorly written articles in general. Unique, original, frequently updated websites now have precedence over sites emphasizing quantity over quality. As this article shows, many sites that depended on content spam and low-quality articles suffered large hits after Panda and Penguin.
The Success of Content Marketing
Content marketing is no longer something that it is possible to ignore. The CMO council recently released a report that clearly shows that customers are migrating to more trustworthy sources and that companies failing to produce good content are losing out. Another study found that “87% of b2b buyers said online content has either a major or moderate impact on vendor preference and selection.” Easy access to information is a given, and customers are increasingly likely to choose companies with lots of high-quality content for their business needs.
Best Content Marketing Strategies
As important as it is to utilize content marketing, it’s equally important to use proven, effective techniques.
Capitalize on Trends
This is a simple matter of knowing your market and anticipating an increase in demand. Certain topics – like weddings between January and July or flu symptoms between December and January – experience a surge in searches that your content can take advantage of. Google Trends can tell you a lot about search volume, regional search data and month-to-month keyword info.
Use Social Media
This infographic demonstrates the ways that good content gets spread and the best ways to get the word out about your product. One lesson that is immediately obvious is that likes, shares, subscribers and comments bring visitors to your site, not only by spreading your content over social media platforms but by improving your search ranking. It’s important to cultivate an internet presence on a variety of platforms.
Content is King
The most important lesson here, though, is that quality content is the most important part of marketing. You can have an SEO wizard on staff and a million twitter followers, but if you don’t produce good content, it won’t matter a bit. There is no silver bullet, so focus on providing informative, interesting information to your clients and customers, and they’ll reward you for it.
Hopefully all of this has impressed upon you the importance of content marketing, though you shouldn’t be worried. If you’re passionate about your product and willing to put in the extra effort, producing quality content for your website or blog is a great way to spread the word and build a dedicated, loyal customer base for your company.